In a conversation about the principles of retail marketing I had no desire to be involved in no mention was made of reciprocity when it comes to customer loyalty – my thinking is it should be a two way street and there should more to marketing than price gouging whatever the market will bear.
A prime example I’ve touched on previously is the cost of transporting goods – if fuel cost rise retail prices rise as well – conversely when it drops as in fuel costs going done retail prices either remain the same or increase ……. a lack of reciprocity
I don’t know about other counties but retailers drop prices here at the end of year on their inventory as they are obliged to pay taxes on it when the new year arrives.
So places like those chain building supply retailers etc noticeably reduce the price on the tool “stocking stuffers” they feature during the holiday season and just about everything else.
This has nothing to do with giving consumers a break as a profit is still made, it effectively maintains the profit level from “sales” by reducing the tax burden on carry over inventory, but still an opportunity to save a little hard earned money.
I took an editing program for a test drive when it first appeared on the scene and felt it was a decent editing program but nowhere near the dragon slayer some were going on about.
Fast forward and a friend who has the updated version for 2018 spoke highly of it and suggested I give it another try – that’s when things got a little interesting when along the way I encountered a few comments about a person or persons having downloaded the trial only to find upon opening it being advised they have zero days left and pony up for the purchase.
I’m not saying this is the norm or a bait and switch tactic, but I doubt it will encourage those it happens to, my own experience when clicking on the download trial was to be told I was to be congratulated and instructed to rush over to my inbox as a link had been sent – a day later it showed up and the trial was docked a day.
Now there may well be a viable reason for such a delay, and a day isn’t really a big deal in such an instance – but it could lead to a person saying okay and moving on.
Personally I think a person would be foolish to pay for something like editing software without having first tried it out regardless of reviews or compensated in some way endorsements.
I’m not enamored of those offering the “convenience” to sign up with fb or some other data mining entity account – thanks, but no thanks – there’s way too much of that already and creating an account using another account regardless of assurances about the sanctity of personal information seems a little counterintuitive if privacy is meant to be an enticement.
My approach when it comes to new products in the field of photography is not to jump on the bandwagon with those pre release reviews (especially pre release) or those immediately following the release – they generally strike me as a headlong rush to be first – better to wait for those that follow down the road a little when the real world comments are made and the fervor to be first has passed.
There’ s always bugs to be fixed or firmware updates, good that such issues do get addressed but why endure the frustration waiting for them?
Once those adjustments have been made your experience will be more enjoyable, or you’ll have enough information to make an informed decision rather than rely on hype, and while you bide your time the street price might drop in your favor.
Besides in the interim the next dragon slayer, killer camera, lens, tripod, must have doo dad and whatever guaranteed to catapult you into the realm of photographic stardom will have arrived and the process begun anew – there’s a circular nature to this.
The thing not to overlook is reviews and opinions are subjective, just because you or I favor something doesn’t mean it will meet the requirements of others regardless of whose brand is on it.
Doesn’t mean we shouldn’t voice an opinion only that a need exists to understand the subjective nature of them and that not everyone will agree – could be we’re wrong also.
Everything being produced today for the retail market comes with an expiration date whether expressed or not – it may well continue to work but the expiration date is the relentless hype of new and improved and at least a subtle insinuation of “be there or be square” one might liken to a crafted peer pressure.
The retail market is all about sustaining and growing the profit margin, the motivation behind the increasingly frequent updates and new and improved – I remain unconvinced that when new is released it’s replacement isn’t already waiting in the wings for the market to be saturated by the prevailing newest.
Sony released the a6300 with a lot of fanfare, a camera I own and like after bartering work for, yet within a year Sony released basically the same camera with the added feature of image stabilization at a higher price – like what, IS was only discovered during the interval or if you want IS purchase their line of stabilized lenses as though there are none better or available?
Zeiss issues the 32mm Touit for a thousand dollars, a lens I was able to trade some work for a used copy that I have nothing but praise for.
Less than a year later Zeiss drops the price by four hundred dollars in essence arbitrarily devaluating the lens and investment of those who purchased it new.
Occurrences like this always lead me to ponder if it can be sold for six hundred dollars and obviously still make a profit seems like the “loyalty” factor would work both ways and loyalists would have been given a break in the initial offering.
These are but two examples, comparable examples can be found across the width and breadth of retail land.
When it comes to products there are at least in the huge majority of instances a naturally occurring attrition known as devaluation – I just don’t believe it should be induced or manipulated.
As to new and improved there’s a value in such if there actually is a marked improvement – too often there isn’t and a minor tweak or two is touted as a giant leap forward …….. caveat emptor.